Brand Creation and Management
St Giles Fine Fragrance
St Giles is a niche, luxury fragrance brand created to stimulate and amplify the many different aspects of the wearer’s character. Sold exclusively at Selfridges London, Selfridges Manchester Exchange Square and the Roullier White boutique in London, the brand launched in 2018 with five unique fragrances. This wardrobe of fragrances celebrates the parts of our personalities that make us who we are, fusing the reality and the fantasy.
Notamvis created St Giles and continue to manage the brand today. Working with creative director Michael Donovan, we conceptualised the brand and the individual fragrances, creating stories and characters for each one. Our team then set budgets and targets, recruited staff and created a marketing and PR strategy for the brand. Notamvis built the St Giles website where customers could learn more about the inspiration behind the collection and the notes of each fragrance, and purchase the products.
Our engagement team created video content and imagery for the St Giles website which was also used across the brand’s social media accounts – set up and managed by Notamvis. We continue to manage the St Giles channels, planning, creating and posting the content, responding to customer queries and comments and managing collaborations social media influencers. Through Notamvis’s established relationships with high profile influencers in the middle east, we have secured coverage for St Giles that has led to an increase in brand awareness and sales during key periods.
St Giles has been featured in British press such as Harper’s Bazaar, Vogue and the Financial Times, and The Writer was nominated for the Vogue Beauty Award for Best Niche Fragrance in 2018. Since the brand’s successful launch in Selfridges London, the St Giles collection is also now available in Selfridges Manchester Exchange Square.
Through our brand management service, Notamvis will continue to manage St Giles, with a focus on improving the eCommerce experience for customers and increasing brand awareness through future social media campaigns.
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