Thameen Red Royal Sapphire Valentine’s Limited Edition campaign 

For Valentine’s Day 2020, luxury British fragrance brand Thameen released a limited edition red bottle of Royal Sapphire, the latest perfume from their Sovereign Collection of fragrances. The unisex scent was available online from the Thameen website and in store at Selfridges and Harrods, from late January until 14th February 2020. 

Notamvis planned and implemented a marketing campaign for this limited edition product, developing the Thameen website, managing the social media channels, raising product awareness and generating excitement to ultimately ensure strong sales in store and online. The campaign positioned the fragrance as the ideal Valentine’s Day gift, targeting the domestic UK and GCC markets. 

A variety of campaign imagery and video content was created, conceptualised and shot by Notamvis in line with the client’s brief. 

 

This content was used in store, on the Thameen Fragrance website, on the brand’s social media channels and in an email campaign sent out to all Thameen subscribers. 

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